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Context:

 

McDonald’s is a worldwide known fast food brand with iconic products. Mainly for this reason, people don’t know that it is also the main partner of DRMCD which is building homes 

within hospitals, helping families to stay close to their seriously ill children.

 

 

Insight/Strategy:

 

Through an assembling house kit, DRMCD is representing their simple goal & unique mission: Build families a home. Letting people know that they need everyone’s help to accomplish the project of gathering families together.